Joe Freshgoods continues his partnership with New Balance with a thoughtful campaign, “Conversations Amongst Us.” The collection centers around unspoken communication in the Black community focusing on “the head nod” specifically.
“Conversations Amongst Us” is the latest in a long string of creative pursuits from Joe Freshgoods, with storytelling serving as the through line. From his Converse collaboration celebrating 1970s disco culture in Chicago to last year’s “Outside Clothes” campaign, JFG continues to bring the same level of authenticity as he did in the early days of his career with his beauty supply installation and viral “Don’t Grow Up, Just Glow Up” tees.
Joe Freshgoods x New Balance “Conversations Amongst Us” 2002R and 550 will release April 15 via New Balance, priced at $120 USD and $130 USD respectively. Apparel will also launch via NB, priced from $40 USD to $85 USD.