Diesel has joined forces with sexual wellness brand LELO to release two co-branded sex toys. Though this fashion-sex crossover is somewhat unexpected, the team-up actually falls perfectly in line with the Glenn Martens-helmed label’s branding, given its recent sex-driven collection shown at Fashion Week Fall/Winter 2022. Together, the duo has added fashionable updates to LELO’s bestsellers, the SONA™ Cruise and TOR™ 2.
LELO’s CMO Luka Matutinović shared in a press release: “We at LELO are pioneers and we are always happy to collaborate with like-minded brands, that is brands that inspire and empower people to express their style. For this reason, the collaboration with Diesel came naturally as we found a partner that matches our philosophy.” He added: “Our partnership with Diesel is crucial as it showcases a union between fashion and sex-tech and highlights how sexual wellness is seamlessly incorporated in our daily life. Just like a pair of jeans.”
The SONA™ Cruise is a sonic massager that delivers gentle waves to the entire clitoris, while the TOR™ 2 is the world’s first-ever waterproof couples’ ring. It comes with six stimulation modes and offers powerful vibrations for all partners. Both devices arrive in a bold red hue, with Diesel’s logo and the slogans “ALL I NEED IS A CHARGE” and “TURN ME ON” printed in white.
Peep the collaboration above. The SONA™ Cruise and TOR™ 2, priced at $949 and $1,170 HKD (approximately $121 and $150 USD) respectively, will release on April 6 exclusively at LELO and Diesel‘s web stores, as well as select Diesel flagships worldwide.