Milk Makeup has unveiled Rise Mascara, an award-winning everyday mascara that weightlessly lifts, lengthens and curls with subtle volume for the most natural-looking lashes possible. Ergonomically designed to take your lashes to new heights, the clean, cruelty-free formula nourishes lashes along with providing an added dose of oomph, ensuring the innovative beauty product is well on its way to secure holy grail-status amongst beauty enthusiasts and experts.
With every swipe of the Rise Mascara’s wavy bristles, eyelashes are instantly lifted and lengthened thanks to an infusion of monoi oil and marigold extract that strengthens and conditions fringe for a flawless, natural-looking, fluttery look. Comprised of four vegan waxes, the natural mascara’s innovative formula enhances lashes when applied from root to tip in order to achieve a weightless, effortless finish — which lasts for up to 12 hours after the first use.
Milk Makeup’s full-size Rise Mascara retails for $28 USD while the travel size is priced at $14 USD. To shop the newest beauty essential head to Sephora in-store and online as well as the Milk Makeup website.
In the gallery above, check out Milk Makeup’s Rise Mascara in all of its glory.