A Royal College of Art alum, the designer is all about adding fun to fashion. Covered in futuristic prints, her 0x0 100% AIR Purse comes in a flat, two-dimensional shape that blows up into a puffy handbag thanks to its built-in fan. “Fashion is just like wearable art, really. I like to think that I make stupid clothes that provide an alternative to what’s commonly worn. I do this as a reaction to the constructed standard society puts on women to have to put on the ‘right’ clothes for the right occasion,” the creative shares with 1 Granary.
In addition to her viral puffy bags, fey fey (whose real name is Yufei Liu) has previously used similar blown-up details for her MA collection, which is an exploration of “contemporary femininity.” The project features oversized hoodies and gowns that are inflated to create an entirely different silhouette.